A union website, first and foremost, must be a primary source of information and supplementary details for its members. It should not only update its member and visitors about the current events concerning the union but should also acquaint them of the union’s history and causes; perhaps recognizing the people behind its success and all who had put their efforts to see the association through the thick and thin. Interactivity, a form of building a two-way communication between the heads of the union and its members, is a valuable part of a labor Web site.
While giving them news feeds are generally good, allowing the members and site visitors to air their thoughts, their feelings, as well as their grievances would be more appreciated. Electronic mail is the most convenient way to address this issue as our modern times pushes people to rely on devices that would help them bridge the distance, perhaps even positions, between individuals. Board rooms and chat rooms may also be of help, though they require a lot of maintenance and strict monitoring. The Web is also a good tool, and one very powerful too, that can be used for negotiations.
It’s undeniable that with the capacities and reach of the Internet, almost everything can be possible. Campaigns to aid the union’s causes are strengthened and assembling approvals and support from around the globe is but a click away. Above all, a labor Web site must also try and reach out to the greater population, be an instrument towards integration and bring inspiration to those who needs it most.
Shostak, Arthur B. (ed). The CyberUnion Handbook: Transforming Labor through Computer Technology. Armonk (NJ): M. E. Sharpe. 2002