Socialinteraction can be defined as a process by which we interact withothers. In social interaction, we exchange between two or moreindividuals. It can be viewed as a building block of where people areable to interact (Corey, 2015). When people interact they are ableto design rules, came up with institutions that Implement these rulesto ensure there is a good interaction between people who are governedby these institutions. We can study the social interaction betweengroups of two which is called dyads, groups of three called triads ora larger social group (Kreijns etal., 2013).Social interaction helps people to live and coexist peacefully.Symbols can also be used in social interaction to communicate what isexpected to those who are new to the society. We can have a realitysocial interaction by having social symbols

Peopleinteract and share social orders despite of having a differentperspective and not understanding each other fully. A quickconversation with a friend can be seen important in socialinteraction. In summary, social interaction involves people actionstowards each other and their response. A form of interaction whichseemed insignificant is major importance in sociology (Corey, 2015)

Insociology, interaction is divided into different categories whichinclude

Exchange-in interaction takes place when people are lace take when socialbehavior is exchanged for a reward and can be physical or nonphysical(Sedikides &amp Brewer, 2015). Behavior that is rewarded brings moresocial interaction due to it repetition


Peoplecompete when they attempt to achieve two or more goals that can onlybe attained by one person. In competition, larger groups like countryinteract and they compete in economic systems. Competition inacademic also brings social interaction. Competition can also bringpsychological stress if there is a lack of corporation in the socialrelationship.


Workingtogether to complete a task can be termed as cooperation. People worktogether to achieve common goals. Cooperation works together withother forms of interaction like in football, a team cooperates tocompete with other teams.

Article:Cultural Aspects of Globalization

Culturecan be defined as arts, customs, habits or collective programming ofthe mind that distinguishes a person or a category of people, societyor nation. Culture is also formed by primarily social facts likereligion, politics, rituals and language (Schilbach etal.,2006). Due to technology, there is human-computer interaction. TheBehavior of an individual cannot be determined by culture but inpoints can affect modes of perception thoughts and action. Culturemanifest itself in cultural models and they are acquired byinteracting with the environment.

Inthe past decades, designing in human-computer and industrial wasuser-centered but due to globalization and the online applicationused by most commercial pursuits has forced to relate to culturaldifferences. There is a great variety global motivation of accessingmedia in order to interact. Intercultural and internationalizationlocal issues cannot be ignored in the context of globalization(Natale etal.,2015). Extensive characteristics should be given to differentcultures to avoid cultures being overlooked or biased. Marcus andGould applied five cultural dimensions which are preferences,metaphors, appearance, mental models, and navigation.

. Culture might affect the consumer online behavior but theirdifference can be understood by applying context of web communicationstrategies and multinational companies (Deffuant etal.,2013). Cross culture cooperation of web page points out threeessential variables of the element which include Informationcontext, cultural values and creative strategies. Eastern andWestern cultures are at some points diverse. Western put moreemphasis on individualism while the eastern are more concerned onstable and tight hierarchy in a personal relationship. This affectscommunication on social media and has a great impact on designingstrategies.

Onlinecommunication in all aspects can be very different. The Internet doesnot break the country boundaries physically but it makes the world aglobal village (Wongwitdecha &amp Marsden, 2006). The difference inweb page usage online is different according to the users. Web pageof communication like facebook is much different to that ofcommercial advertising. For the satisfaction of global users, systemapplication developers should consider all culture aspects to enhancecommunication. The Commercial application has some shortcomings dueto the difference in cultures. Also, design research process has beenlacking in the past years.

Aboutthe Article

Thisarticle is much relevance to the social interaction. Cultural andglobalization have an impact on today`s interaction. Culturesinteract to share some of their practices and due to advancement intechnology people can identify cultures with same similarities(Fishbach &amp Ferguson, 2007). The topic is important since pointout forms of social interaction. The Effort which is one of the formsof interaction is expressed in the article. Commerce advertisementand online job application show there are efforts in which the returnis securing jobs or business.

Globalizationleads to cooperation. The internet has made the world be a globalvillage where people can interact freely. Cultures join together withthe help of internet. There is e-commerce which enhances competitionin business.

In this journal, culture can be viewed as different ways in whichpeople use the internet to interact. There are those who use socialmedia to communicate and others use for commerce purposes. Though weget some o the important information from the internet communicationsites like facebook, designers should put more emphasis on designingsites for commercial purposes (Fishbach &amp Ferguson, 2007). Theyshould be made more efficient


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