ArticleReview: Mediating Environments
ArticleReview: Mediating Environments
Authoredby Hroch and Stoddart in 2015, the article ‘Mediating Environments’addresses the issue of the relationship between the mass media withthe environmental aspects such as climate change, mitigation policyand most importantly the mediation in Canada. The article offered anintroduction to the relationship between the identified aspects. Withreference to the article, the drive behind the issue discussed in thearticle is to bring forth the relationship between the evolvingconcepts of mediation with the environment and media. More so, theauthor has focused on the use of ‘mediation’ to conceptualize theidea of interaction between human and non-human factors/actors(technological, political, social or even environmental) (Hroch &Stoddart, 2015). Finally, the author wants to open up varying wayswhich can be used to understand people’s social relationship so asto include beyond human agencies not forgetting relationships thatdefine identities, objects and even shaping of subjects.
Accordingto Hroch & Stoddart (2015), mediation not only does it serve as alink between varying existing entities, but it also a hybrid processthat is both technical and economic, social, cultural andpsychological. Drawing from different literature, the authors arefocused on driving the idea that, the media is a key and acontributing tool that influences how people understand theenvironment around them. The authors main point as to which he wantsthe reader to understand the growing influence of media, especiallyin the 21st century in how people understand the changes. More so,the article wants the reader to view the media as a tool for changeand how it can be used to positively mediate the environment. Themain question the article focuses on answering is how much of aninfluence can be drawn from media technologies towards positivemediation with the environment (Hroch & Stoddart, 2015).
Theauthors have a well-developed article with regard to the issue ofmediation. By using the literature research method, they have beenable to draw details from different other literature to have beenwritten on the same issue. Through action research, the article hasbeen developed through the vast knowledge drawn from otherresearchers. Detailed information has been drawn from previouspublications such as Sarah and Joanna book, ‘Life after New Media:Mediation as a Vital Process. By quoting different authors in thesame field, ‘mediating, and influence of media,’ Hroch andStoddart has managed derive a conclusion drawing out the impact ofmedia towards mediation (Hroch & Stoddart, 2015).
Finally,with regard to the article, the major model for the class that isfocused by the thrust of the article is the issue of change, and howthe media technologies impact change. With the vast technologicaladvancement in the modern world, there are inevitable changescontributed by the growing media technologies. More so, the authorhas excellently managed to draw the mediating link that existsbetween people and the environment. On the other hand, with thearticle focusing on the Canadian as a region, the author has managedto draw in the mass media, bringing out the impact of mass media tothe environment i.e. climate change.
Addressingthe same topic, different other articles have been authored drawingto the link of the media to the factors affecting people’s lives,more so the environment. One of such article is “Examining theimpact of design on the environment and the mediating effect ofquality management innovation on firm performance” which wasauthored by Jackson, Mishra, Napier and Gopalakrishna-Remani (Jacksonet al, 2016). The article examines the relationship that existsbetween the sustainable operations and quality management. Accordingto the authors, the establishment of a functional quality system isviewed as a qualification for an effective environmental management.
Comparingbetween the two articles, both cases, the authors have adopted theliterature research approach, as they have drawn from previouslyresearched information in the same fields. In terms of content, thepopular article has drawn to the comparison of business field aspectswhich has focused on environmental design and the quality,innovation, management and comparing economic performance and theenvironment impact. In terms of structure, despite both articlesdrawing from previous knowledge from other researchers, the articleshas drawn towards development of the mediation towards people’slives and how the media technologies influence people`s view of theenvironment around them according to Jackson et al, (2016), “theresults suggest a significant positive relationship between DFE andenvironmental performance, and find that this effect is significantlyand positively mediated by quality management innovation.”
Inconclusion, the article “Mediating Environments” is wellpresented well-developed structure and themes. More so, the authorhas well-presented literature and the topic in question. The articleis worthy reading for any person looking forward to understanding theextent of influence that is possessed by media technologies. On theother hand, the second article contributes to the quality aspect ofsustainability literature while at the same offering useful insightinto the impact of mediation on people’s lives economically, whilethe first article is more of environmental aspect.
Hroch,P., & Stoddart, M. J. (2015). Mediating Environments. CanadianJournal of Sociology, 40(3),295-307.
Jackson,S. A., Gopalakrishna-Remani, V., Mishra, R., & Napier, R. (2016).Examining the impact of design for environment and the mediatingeffect of quality management innovation on firmperformance. InternationalJournal of Production Economics, 173142-152.